Saturday 4 September 2010

Pembingkaian

Sedikit petikan untuk kongsi bersama (selepas pembentangan kolokium siswazah mengenai teori ini pada 1 Sept 2010):

"Framing" has emerged as a major concept in media discourse, perhaps a "paradigm" in the language of the business of academic discourse. "Framing", according to one contributor to the book which is a collection of papers, "refers to the way events and issues are organised and made sense of, especially by media, media professionals, and their audiences." Or, in more academic and extensive terms: "Framing is concerned with the way interests, communicators, sources, and culture combine to yield coherent ways of understanding the world, which are developed using all the available verbal and visual symbolic resources."

It is remarkable the degree to which we see the world through media lenses without even noticing that this is so! In the media context, another writer says, "A frame is a central organising idea for news content that supplies a context and suggests what the issue is through the use of selection, emphasis, exclusion, and elaboration."

[Note: the book refers to "Framing Public Life: Perspectives on Media and our Understanding of the Social World" (2001).]